WayUp

WayUp // Art Director & Rebrand Consultant (2018) 

When I arrived at WayUp, the growing startup didn’t have its own creative team and was in desperate need of a rebrand. Within 6 months, I worked with an external agency to execute a major rebrand and then built a creative department from the ground up. This included on-boarding a new team of in-house designers, creating a system of templates to help them design within the new brand, and then training all other departments on how best to collaborate with creatives.